And today’s product portfolio is more persuasive than ever, comprising everything from flat-screen TVs to tablets, from smartphones to action cams, from game consoles to fully-automated coffee makers. MediaMarkt, however, demonstrated that emancipated, well-informed customers can decide for themselves which TV, stereo system or kitchen appliance they want to own. Up until then, it was the local retailer who had the undeniable power to decide which devices to add to his product portfolio. In 1979, the company’s founders reinvented electrical goods retailing once and for all. But sheer size alone is not the key to success.
For 40 years, MediaMarkt has been synonymous with innovation, uncompromising customer orientation and a comprehensive range of customer and after-sales services. More than 800 stores with sales floors measuring up to 8,000 square meters in 13 countries around the globe are what makes MediaMarkt Europe’s undisputed Number One consumer electronics retailer.
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